Scottish giants Celtic Football Club have announced that it has agreed a new five-year partnership with adidas starting July 1, 2020. adidas will become Celtic’s official kit supplier, covering both the men’s and women’s squads, in a deal which is believed to be the biggest kit sponsorship ever to be announced across Scottish sport.
adidas will create and manufacture first team kit, training wear as well as all supporter replica kits.
Treble winners and current Premiership league leaders Celtic will be teaming up with the global leader in football. adidas is the official supplier of the most important football tournaments in the world, such as the FIFA World Cup, the UEFA EURO 2020 and the UEFA Champions League.
The sports brand already partners with some of the world’s top clubs including Real Madrid, Manchester United, Arsenal FC, FC Bayern Munich and Juventus FC.
Celtic Chief Executive Peter Lawwell commented, “We are delighted to enter this new, long-term partnership with adidas, one of the world’s leading sports brands. We warmly welcome adidas to the Celtic Family and look forward to an exciting and successful partnership.”
“We know through our discussions with adidas that they, as a prestige brand, were eager to be associated with a Club of Celtic’s stature and proud history – to be connected to the passion and commitment of our supporters and to Celtic’s wider vision and values.”
“Likewise, everyone at Celtic is delighted to be partnering with one of the dominant names in sportswear manufacturing, an organisation which represents quality and excellence.”
“This is a hugely significant new partnership for Celtic and our supporters and allows us to look to the future with confidence. To be able to create this fantastic new relationship demonstrates the strength and stability of the Club and the power of our enduring story.”
“I would like to congratulate everyone at Celtic and adidas who have worked to deliver this fantastic new partnership between two of the world’s great sporting institutions, in particular, our Commercial Director Adrian Filby.”
adidas in a statement added, “Celtic’s successful football history and future ambition make us hugely excited to be working together to create a new chapter with one of the most famous football clubs in the world.”
“We are obsessed with helping athletes improve their game, life and world and as such we look forward to supporting Celtic’s players on the pitch as they continue to create new levels of success, and we are confident their legendary fanbase will love our designs.”