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Real Madrid & Formula 1 to join iSportconnect’s 2019 Madrid Summit!

iSportconnect has announced the first of many speakers who will be joining them at their 2019 Madrid Summit. Held on Friday, May 31, the day prior to the highly anticipated UEFA Champions League final hosted at Atlético Madrid’s Wanda Metropolitano, this event will kick off iSportconnect’s Global Event Series.

In partnership with LaLiga, iSportconnect has assembled a content programme that will bring together thought leaders from premier rights owners and brands to discuss and debate strategic issues impacting the future of the global sports business, including digital content strategies, sponsorship and partnership issues, hosting major events and the future of sporting facilities.

The speaker lineup will feature:

– Ellie Norman, Director of Marketing and Communications, Formula 1
– David Hopkinson, Global Head of Partnerships, Real Madrid CF

Ellie is a marketing professional with an extensive Automotive and Media background who has spent several years in both agency and client-side roles in global, regional and local functions. In 2004, Ellie was headhunted to join Honda Motor Europe as Communications Manager from agency-side where she received several accolades. In 2012, Ellie later joined Virgin Media as Head of Advertising where she led the evolvement of all brand campaigns. Following the recent change in ownership at F1, Ellie was asked to join the management team as the company’s first ever Director of Marketing. The role’s main purpose is to lead the sport and grow its existing fan base whilst attracting a younger audience. Ellie’s current position also encompasses F1 Customer Service and Communications.

David joined Real Madrid, one of the world’s largest and most successful sporting organisations, in August 2018 and brings his 25 years of professional sports sales, marketing and leadership experience to drive Real Madrid’s world-leading Global Partnerships program to even greater heights. The club currently leads the Deloitte Money League as the top revenue-generating club in global football. David began his career in professional sports in Toronto, Canada where he ascended from an entry-level Day One employee with the NBA’s Toronto Raptors through to Chief Commercial Officer of MLSE; owners of the Raptors as well as the NHL’s Toronto Maple Leafs, MLS’s Toronto FC, the CFL’s Toronto Argonauts and the NBA2K league’s Raptors Uprising eSports team.

David maintains ties to Canada, serving on the Chancellor’s Advisory Committee for McGill University in Montreal. In 2012 David was awarded the Queen Elizabeth II Diamond Jubilee Medal in recognition of his contributions to Canada.

Sree Verma, Founder of iSportconnect said, “I am absolutely thrilled to announce the Madrid Summit in partnership with our great friends at LaLiga. Our summits have had attendees from sports industry around the globe and we are stoked to bring it to Spain this time. It will be the first of many as we have a series of global summits to be announced very soon to engage with our global members.”

With a maximum of 150 invite-only delegates, iSportconnect provides a media/agency free opportunity to network with influential senior-level sports business executives. We are famous for our intimate and relaxed environment, encouraging ideas exchange and helping to introduce you to the right new connections.

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