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UEFA launches UEFA Women’s Champions League 2021–25 media rights RFP!

UEFA has today launched a Request for Proposals (RFP) process in relation to the acquisition of media rights for the UEFA Women’s Champions League 2021–25 cycle.

Media rights for the UEFA Women’s Champions League will be fully centralised as of the 2021/22 season, from the newly created group stage onwards. UEFA is giving interested parties the opportunity to acquire the media rights for the 2021–25 cycle.

From the commencement of the 2021/22 season, the new competition format will see four groups of four teams play each other home and away with the top two sides in each group qualifying for the quarter-finals.

Home and away legs will be contested for the quarter-final and semi-final rounds ahead of a showpiece final each season to determine the champions of Europe.

“The UEFA Women’s Champions League is the pinnacle of women’s club football in Europe and has developed significantly in the recent years,” said Guy-Laurent Epstein, director of marketing at UEFA Events SA.

“We are delighted to support the further growth of the competition by bringing this fully centralised format to the market. At a time of unparalleled development for women’s football globally, this is a fantastic opportunity to contribute to the further promotion, coverage and engagement with this prestigious competition, helping drive the development of the elite women’s game.”

The centralised rounds of the competition will consist of a total of 61 matches per season, all of which will be produced for broadcast.

Ten out of the 11 matchdays will have their own exclusive slot in the match calendar. This will mean they will not clash with matches in other UEFA competitions, while prime-time kick-off slots will allow for maximum reach.

“This is a fantastic time to be involved in women’s football – a game that is growing at a phenomenal pace,” said Nadine Kessler, UEFA’s chief of women’s football.

“Over the last few years we have seen some ground-breaking decisions taken, such as the unbundling on sponsorship rights from the men’s game, which has seen the likes of Visa, Nike, Esprit, Hublot and Pepsi commit to becoming proud partners. Now for the first time we are seeing a new centralised format of the UEFA Women’s Champions League, a step that will lead to increased professional structures as well as giving more and more fans from across the world the opportunity to share in the excitement of the competition and watch the best teams and players in action.”

The media rights for the UEFA Women’s Champions League are available on a platform neutral basis with respondents invited to make offers on an individual territory, regional or global basis (excluding, the People’s Republic of China, the Special Administrative Region of Hong Kong, Special Administrative Region of Macau and Chinese Taipei (Taiwan)).

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