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Soccerex have a new collaboration with Spain’s LaLiga that will showcase the characteristics, values and business activities of its different member clubs.
In this interview, Adolfo Barra Negro, Managing Director of Sales and Marketing at LaLiga discusses overcoming financial problems, bringing together broadcasting TV rights and LaLiga’s new distribution model.
This is the fourth interview in a campaign entitled “LaLiga Means Business” which will deliver a series of exclusive video interviews with the men and women driving the growth of Spain’s top flight clubs, providing insight into areas such as their stadia development plans, commercial initiatives and the traits that make each club so special.
