Tuesday , October 19 2021

2022 UEFA Champions League final branding unveiled!

The branding for the 2022 UEFA Champions League final at the Gazprom Arena in Saint Petersburg is inspired by famous Russian art movements, while also referencing some of the city’s most spectacular features.

In an abstract art style, inspired by Russian artists Wassily Kandinsky and Kazimir Malevich, the key visual for the 2022 UEFA Champions League final in Saint Petersburg, captures the vibrant atmosphere and celebrations around the White Nights festival, which will be celebrated when the final will take place.

The key visual includes references to Saint Petersburg’s iconic bridges, which traverse the river Neva.

Also depicted are the Scarlet Sails, famously known as part of the Saint Petersburg White Nights festival. The Bronze Horseman, a monument to the city’s founder Peter the Great and Saint Isaac’s Cathedral are also included in the design.

Finally, the Lakhta Centre, Europe’s tallest building, overlooking the Gazprom Arena, where the 2022 UEFA Champions League final will be played, completes the design, which was created by renowned local artist Maksim Zhestkov, who used a technique called Suprematism, an art movement focused on basic geometric forms, which was developed by Kazimir Malevich over a century ago.

“Working on a piece for the UEFA Champions League final was a creative challenge, as it had to capture the revolutionary spirit of Saint Petersburg that is hidden behind the classical facades of the city and include modern landmarks of the city, together with its more recognizable buildings, built centuries ago,” Zhestkov explained.

“Together with the creative team, we decided to approach Saint Petersburg’s architecture with a Suprematist mindset, as this influential art movement is also tightly connected with the city that hosted the first-ever Suprematist exhibition in 1915. Experimenting with the purest shapes extracted from the city, we were able to create a lively composition full of anticipation and energy which accompany the final game.”

The branding for the 2022 UEFA Champions League final at the Gazprom Arena, will be visible across Saint Petersburg as this season’s competition reaches its conclusion.

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