Business of Football

In the midst of Major League Soccer’s (MLS) 27th season and at a time of tremendous optimism for the league and sport, MLS and IHG Hotels & Resorts (IHG), the global hospitality leader, announced a multifaceted partnership. The agreement, which designates IHG as Official Hotel Partner of MLS, comes during …

The Albanian Football Federation and Macron are extending the partnership that began in 2016, the year in which the Eagles qualified for the final round of the UEFA European Championship. The Italian sportswear brand and the Albanian Federation have announced the renewal of their technical sponsorship agreement until 2027. The …

Everton Football Club has confirmed a Club-record main partner agreement with Stake.com. The multi-year partnership with the leading casino and sports betting platform will commence on 1 July and is the highest value front-of-shirt deal in the Club’s 144-year history. As Everton’s main partner, the Stake.com brand will feature on …

English Premier League side Newcastle United has unveiled the club’s new 2022/23 home shirt by premium sportswear brand Castore. Ready for a new challenge in the Premier League, players and supporters will unite once again in iconic black and white stripes while honouring the club’s 130-year history. Castore’s latest design …

A strong one-two from the Germany national teams: Tonight (from 8.45pm, live on ZDF), the DFB team headed by national coach Hansi Flick will play in Munich in the classic against England in the DFB Women’s UEFA European Championship jerseys from partner adidas. The squad led by captain Alexandra Popp …

Tottenham Hotspur have unveiled their new Nike Home Kit for the 2022/23 season. The Home Kit launch – Dare To Do True – is the first instalment in our Dare To Do series, a five-part campaign which provides a contemporary twist on our iconic motto. It celebrates a classic shirt …

Watford Football Club have announced a long-term partnership with leading global energy management and net zero consultancy ClearVUE in a strong collaboration to support the Hornets’ ambition to achieve net zero. The club aims to be a leader in the drive to decarbonise and improve sustainability standards within the football …

National senior and Under-21 teams from eight European national associations will proudly wear new kits during the next two years – thanks to UEFA’s ambitious Kit Assistance Scheme, run in cooperation with Italian kit suppliers Erreà Sport. The Palazzo Marchi in the Italian city of Parma was the impressive setting …