Business of Football

São Paulo Futebol Clube has a new title sponsor in Sportsbet.io, one of the largest in the sports betting segment, which in recent years has been investing more and more in the Brazilian market. The agreement, signed on Friday, July 9 is valid for the next three and a half …

Norwich City FC have revealed their Joma home kit for the 2021/22 Premier League season. This season’s home kit design features a nod to our famous ‘Canaries’ nickname with a green sleeve pattern inspired by the wings of the canary on our club crest. Other detailing, across the predominantly yellow …

The Royal Belgian Football Association (RBFA), the governing body of football in Belgium and FOOTBALL BUSINESS INSIDE (FBIN) have signed a cooperation on knowledge exchange, the first of its kind for FBIN. Within this collaboration, the staff members of the RBFA will be able to consult content (magazines, reports) produced …

A week after the presentation of S.S.Lazio Roma’s first jersey for next season, the club and Macron have unveiled the new “Third” jersey. Black is the dominant colour enriched by references to the graphics of the historic “flag jersey”. The new “Third” is a total black round-neck shirt with light …

2021 is a milestone year for Reading FC which celebrates 150 in the beautiful game. Founded in 1871, in the first decade of the last century Reading actually competed in an Italian tournament, defeating Genoa, Pro Vercelli and AC Milan. Macron, technical sponsor of The Royals, together with the English …

Everton FC has revealed its new hummel home kit for 2021/22, with fans now able to pre-order the dazzle-camouflage inspired strip. The new kit features a two-tone patterned blue shirt, white shorts with royal blue and yellow detailing, and white socks. Evertonians from around the world have played a leading …

Newcastle United and Castore have unveiled the club’s new home kit for the 2021/22 Premier League season. The kit features a retro-inspired black and white shirt with a mandarin collar, referencing the famous jersey worn during the ‘Entertainers’ era of the mid-1990s. The new design features a black stripe down …

After the new home shirts, Eintracht Frankfurt have now presented the new away jersey for the 2021/22 campaign. In a change from last season, the away shirt is now red. The front of the shirt has horizontal stripes in various shades of red which merge into one another going from …

In the year that marks the 700th anniversary of his death, Dante Alighieri is set to be commemorated up and down Italy. Verona has a special bond with the historic figure, who spent seven important years of his life in the city and was said to have a deep fondness …

Last year, Udinese Calcio was the first top club sporting Macron to present its shirt made in Eco-Softlock, made from recycled plastic and certified in accordance with the most important international standard for the sustainable production of clothing and textiles: the Global Recycled Standard. The Friuli-based company immediately embraced the …