Sponsorship

Global smartphone brand Vivo of China, wrapping up its sponsorship of the 2018 FIFA World Cup in Russia, joined the music performance of the Official Song to witness this memorable and extraordinary moment with all football fans. With the FIFA World Cup Official Song ‘Live it Up’ performed by Nicky …

On the back of its third time participating in the FIFA World Cup, Hublot wins every time. On the scoreboard, 1,000 guests immersed in the World Cup experience thanks to the watchmaker, more than 20 minutes played-exceptional visibility thanks to the fourth official boards, the entry onto the pitch of …

Qatar Airways, an Official FIFA Partner and the Official Airline of FIFA, congratulates France on the outstanding win of the 2018 FIFA World Cup – Russia, following a month of football excitement in Russia. The tournament was watched by more than two billion spectators around the world, with more than …

The exclusive cooperation between FC Bayern Munich and Apple Music has been extended until June 30, 2019. The German record champions and the world-renowned music streaming service from Silicon Valley first entered into this one of a kind partnership in 2017. Exclusive content provided by Apple Music brings music fans …

English Premier League side West Ham United FC have announced that they have reached an agreement with Basset & Gold to become the Club’s new sleeve sponsor replacing Indian tyre manufacturer MRF. Basset & Gold are a leading financial services firm based in the heart of the City of London, offering …

French Ligue 1 side Paris Saint-Germain and French car maker Renault have signed an official partnership, linking the two organisations for the next three seasons. Together, Paris Saint-Germain and Renault will develop large-scale, global advertising and promotional campaigns, combining the passion of the supporters of the Parisian club with the …

Promoted English Premier League side Fulham FC has announced leading global betting brand Dafabet as their new Main Team Partner in a two-year record shirt sponsorship deal for the Club. As well as presence on the front of playing shirts from the 2018/19 season, Dafabet branding will be visible around …

Heineken kicks off its “Summer of Soccer” campaign as a worldwide leader and supporter of the sport. Soccer has been a central platform for Heineken globally for decades, and the brand’s recently launched U.S. marketing campaign “Cheers to the Unexpected” includes specific soccer creative called ‚Introduction‘ that celebrates all of …

English Premier League giants Manchester United and Kohler, a global lifestyle brand headquartered in Kohler, Wisconsin-USA, have agreed to a multi-year global partnership. The KOHLER brand logo will feature on the sleeve of the most iconic and best selling club shirt, for both the men’s and women’s teams. The partnership …