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Liverpool FC has signed a multi-year deal with Orion Innovation to become the club’s official digital transformation partner.
Through this exclusive deal, Orion will partner with Liverpool FC as it continues to innovate digitally and further connect its global fanbase to the club.
Liverpool FC will leverage Orion’s two decades of deep experience transforming the business operations of some of the biggest sports leagues and teams across the UK, Europe, the US and Asia Pacific.
Speaking about the new partnership, Liverpool Football Club senior vice president for digital, Drew Crisp, said, “We’re super excited to be working together with Orion in the digital space, which is so important to us and our supporters. As a club, we have an aggressive plan to continue on our digital transformation journey to elevate our fan experience. Orion will be a great long-term partner in our ever evolving and progressing digital journey.”
Billy Hogan, CEO Liverpool FC, added: “It’s fantastic to welcome Orion to the Liverpool FC partner family. We see strong synergies and cultural fit between our two brands, with similar core values, ambition, and the desire to be the best in class digitally.”
Through its Sports Innovation Lab, Orion has developed leading solutions for the sports industry, including a platform for sports operations, enhanced fan experience, and gameday management.
Raj Patil, CEO of Orion, said, “We’re thrilled to join the Liverpool Football Club family and drive digital innovation for one of the world’s most popular sports teams. We are confident that our collaboration will elevate the club’s fan experience and operations to even greater heights. This is because we pride ourselves on inspiring and accelerating digital innovation through long-term trusted partnerships with our clients. We’re also very excited about the impact Liverpool FC’s global platform will have on our brand.”
Satish Kumar, Global Head of Sports & Entertainment for Orion, added, “We welcome Liverpool FC to Orion’s Sports Innovation Lab and look forward to this partnership fuelling innovation for the sports industry. As a leader in stadium technology, we are thrilled to bring our expertise to Liverpool Football Club, one of the most iconic football clubs in the world.”
