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The host cities of the upcoming 2017 FIFA Confederations Cup are getting ready for next year’s “Tournament of Champions” with a unique campaign being rolled out in Kazan, Moscow, Saint Petersburg and Sochi.
Information about the 2017 FIFA Confederations Cup, for which the best national teams in each continent are preparing in earnest, has appeared in airports and train stations in Kazan, Moscow, Saint Petersburg and Sochi. Multiple public transport vehicles – including buses, trolleybuses, trains between Moscow and Saint Petersburg and on the underground Moscow Metro Circle Line – will be dressed up in the memorable signature style of the tournament’s Host Cities.
The mascot of the 2017 FIFA Confederations Cup and the 2018 FIFA World Cup Russia, the wolf Zabivaka, has been depicted on billboards and other advertising spaces, inviting locals and guests in the Host Cities to watch matches at the tournament. Colourful advertising media tell more about the teams and stadiums starring at the first edition of the FIFA Confederations Cup to be held in Russia.
