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English Premier League side Manchester City has agreed a new global partnership with Mundipharma and BETADINE after first successful season as a regional partner.
Building on the Club’s existing relationship with its Official Healthcare Product Partner, the BETADINE logo will feature on the City medical team’s kit, while they will also be equipped with the brand’s products to treat players.
BETADINE will also enjoy an increased digital presence on matchdays at the Etihad Stadium and Mundipharma will continue a number of Club collaborations.
Their ongoing co-branded youth development programmes will provide aspiring footballers with an opportunity to develop their skills, while they’ll also run a several promotions offering fans the chance to see their City heroes in action.
“We are extremely pleased to have extended our partnership with Mundipharma and BETADINE,” said City Football Group Chief Commercial Officer, Tom Glick.
“They have been a great partner from the outset. We have been continually impressed by the creative approach they have brought to everything we have done so far.”
“We are delighted that we now have an opportunity to work together on a global scale.”
Earlier this year, Mundipharma announced a partnership with Yokohoma F. Marinos – also part of the City Football Group – and CEO, Raman Singh, is pleased to build on the existing relationship with the Blues.
“This partnership has proven to be a great fit for our brands,” he explained.
“Manchester City is one of the world’s best-performing football teams, while we have positioned BETADINE as a healthcare portfolio that builds personal resilience and supports well-being.”
“Football is a powerful and emotive way to engage with people and communicate messages about personal healthcare and well-being in a way that is relevant and taps into the emotional fan experience.”
“Manchester City’s success and continued ambition provides a global platform and extraordinary reach. Football is the language the world speaks.”
