Yesterday, adidas and FC Bayern Munich unveiled the new home football shirt of the German Bundesliga champions for the 2018/19 season in Munich: the team continues to contest their home games in the Allianz Arena in iconic red, but with a revised design. The striking diamonds, known from the club crest, draw in different shades of red across the entire chest, the sleeves and the collar of the jersey. They are arranged in M-form – a homage to the slogan of the association, “Mia san mia”. A V-neck and navy blue accents on the sleeves complete the new look.
Jürgen Rank, Senior Design Director of adidas Football, “FC Bayern is one of the most legendary football clubs in the world. Our design philosophy, from authenticity to progression ‘stands for making this tradition visible in a creative way and linking it with technical innovations. ‘Mia san mia’ is deeply rooted in the heart of the club – and thus the perfect element for the new home jersey.”
The lozenge pattern is also found in artwork created by local artists as part of a global launch campaign in the childhood associations of James Rodriguez, David Alaba, Javi Martinez, and Thomas Müller. Together with the agency DieZwei (Nuremberg) the jersey was staged as a symbol of creativity: the artworks celebrate the individuality as well as the history of the players – and at the same time they are connected by their common diamond pattern.
The jersey celebrates its premiere at the 2017/18 seasons final home game against VfB Stuttgart on May 12 at 3:30pm.