Business of Football

QNB Group, the largest financial institution in the Middle East and Africa, was today unveiled as an Official Middle East and Africa Supporter of the 2022 FIFA World Cup as well as the Official Qatari Bank of the tournament. As an Official Middle East and Africa Supporter of the 2022 …

UMBRO have presented the new 2021/22 home and away kits for 15 time Categoría Primera A champions and one of Colombia’s oldest clubs, América de Cali. The design of both jerseys celebrates the club’s history and the iconic devil crest. The devil has featured at the heart of the club’s …

On the occasion of the “Remembrance Day in German Football”, JAKO designed a special jersey with VfB Stuttgart in which the VfB professionals played in Friday night’s home game against Mainz 05. Because diversity makes every team strong. This year, VfB Stuttgart is taking part in the “Day of Remembrance …

Following last summer announcement of their partnership agreement, Macron and Wisła Kraków, have now officially presented the new uniforms that the “Biala Gwiazda” (White Star) will wear in the current 2020/21 season, and that will replace the temporary uniforms the team has been using so far in the season. The …

Errea have presented the new third kit that they have created for Cheltenham Town FC, a team eager to extend its heartfelt thanks to season ticket holders for their support in this highly unusual season. In fact, the central section of the shirt (in the works since last October) will …

Manchester City has announced an expansion to its global partnership with leading consumer home appliances producer, Midea. Midea’s relationship with City commenced in January 2020 and will now grow to include the Manchester City Women’s team. The highlight of the partnership’s initial term has been the Midea Home Challenge – …

iSportConnect have announced the extension of five partnership agreements with ATPI, Choicely, Hookit, Singula Decisions and Vindicia. iSportConnect’s Chief Strategy Officer, Sandy Case, commented: “Everyone knows these have been uncertain times for the wider industry and it’s a great testament to our consultancy that they continue to build these long …

Representatives from LaLiga, Sevilla FC and Real Sociedad will speak at the FT Business of Football Summit. The virtual event will take place over two days from February 17/18. As the football industry builds strategies and solutions to overcome the challenges of the coronavirus pandemic, experts will come together to …

Manchester City has announced a new regional partnership with leading life insurer in the Middle East, Zurich International Life Limited (Zurich), who will become the Club’s Official Insurance Partner in the UAE. The partnership builds on Zurich’s long-standing commitment to inspiring and empowering the next generation of young talent to …

An important signal in challenging times: FC Schalke 04 have agreed on an extension of their sponsorships deals with premium partners, Stölting Service Group and Böklunder. While cooperation with the Gelsenkirchen based Stölting Service Group has been extended until June 30, 2029, Böklunder have agreed on three more years under …