Business of Football

Kavak drives forward with new CONCACAF Champions Cup partnership!

CONCACAF and Kavak, the leading used car marketplace in Latin America, have entered into a strategic multi-year alliance which will see Kavak become a key sponsor of the CONCACAF Champions Cup (CCC) for the three editions running 2024 through 2026. Signaling Kavak’s first sponsorship agreement with Confederation-level football, the partnership …

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Just Eat Takeaway.com and UEFA renew partnership!

UEFA has announced that Just Eat Takeaway.com has renewed their sponsorship of the UEFA Champions League, UEFA Europa League and UEFA Europa Conference League through to 2027. The three-year agreement for the 2024–27 competition cycle will also include sponsorship rights for the UEFA Super Cup, UEFA Youth League and UEFA …

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Cavalry FC reveal primary & alternate kits for 2024 Canadian Premier League season!

On Monday, Cavalry FC unveiled the club’s highly anticipated new 2024 jerseys, a tribute to the brains and beauty of Alberta. With nods to the province’s fervent technology boom and stunning northern lights, the team will be dressed to thrill this season. As Cavalry FC enters its sixth campaign with …

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iryo named new official sponsor of Atletico Madrid!

Atlético de Madrid and iryo have closed an agreement so that the first Spanish private high-speed railway company and second in Europe becomes the new official sponsor of the club during the current 2023/24 and the 2024-25 season. The first trip of the Red & White expedition on iryo coincided …

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TSG Hoffenheim and Enginsight announce partnership!

TSG Hoffenheim and Enginsight, the Jena-based security software manufacturer, have announced their collaboration, which began at the end of 2023. The partnership marks a significant step towards digital security for TSG. TSG Hoffenheim has found the ideal partner in Enginsight to strengthen its digital infrastructure and ensure cyber security at …

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Sheffield United celebrate the Chinese Lunar New Year!

To celebrate the prestigious beginning of the Chinese Lunar New Year on February 10, 2024, Erreà, in collaboration with Sheffield United, has created an exclusive and tailor-made collection of warm-up clothing, in honour of the Year of the Wood Dragon. The design, inspired by powerful Chinese symbolism, features a majestic …

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PUMA & AC Milan reveal 2023/24 season fourth kit in collaboration with PLEASURES!

Global sports brand PUMA together with AC Milan and Los Angeles’ streetwear innovator PLEASURES have revealed the 23/24 AC Milan Fourth kit. The new kit features two iterations that blend punk, metal, and grunge influences of the LA streetwear brand with the intricate beauty of Milan’s gothic architecture. Street-smart meets …

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Wrexham AFC alongside Macron & STŌK COLD BREW to feature at Super Bowl!

On the night of Sunday, February 11, the Kansas City Chiefs and San Francisco 49ers will take America’s biggest football stage at Allegiant Stadium in Paradise, Nevada. An event that, over the years, has crossed the US borders, establishing itself as one of the most eagerly awaited sporting events of …

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adidas launches Manchester United X Stone Roses collection!

adidas has unveiled the special edition Manchester United x Stone Roses collection, bringing together Manchester’s most decorated football club with one of the city’s most revered musical icons. As the walk-out music for games at Old Trafford since the early 2000s, the song, This is The One, has become synonymous …

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Enilive becomes Italy’s Serie A title sponsor until 2027!

Enilive, Eni’s company dedicated to mobility products and services, will be the Title sponsor of Serie A starting from the 2024/25 championship and covering three seasons. Through the partnership, Enilive will contribute to the world of football by introducing increasingly sustainable mobility solutions. Enilive is enthusiastic about the partnership with …

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