In the sign of its historic partnership of Italian football, TIM announces the renewal of the sponsorship of Italy’s Lega Serie A football championship until 2021.
Over the next three seasons TIM remains the Title Sponsor of the Italian top football championship and of all the “Primavera” competitions organised by Lega Serie A.
“With this agreement, TIM consolidates its commitment to football, the most loved sport in Italy, thus confirming the longest lasting sponsorship initiative of a sports league,” said Pietro Scott Jovane, Chief Commercial Officer at TIM. “Football is entertainment and social aggregation, as well as healthy competition: values ??that TIM treasures while daily involved in the process of digital transformation of the Country.”
“We are happy to continue the twenty-year partnership with TIM for the next three seasons,” declared Gaetano Miccichè, Lega Serie A Chairman. “With TIM we have always experimented innovative forms of sponsorship, and the one that opens up will be an exciting three-year period in which we will start together new projects to enhance our brands.”