Business of Football

Nottingham Forest and Macron have announced the renewal of their technical sponsorship agreement. This is a bond that began back in 2018 and which now, with mutual satisfaction, will continue for another five seasons starting from the 2021/22 season. The partnership between the Italian brand and the “Tricky Trees” where …

Sports brand UMBRO has announced a new partnership with the Republic of Ireland national football teams (FAI). UMBRO will supply the national team – men’s and women’s – from senior through to all underage levels – with kit, training apparel and equipment from November 2020 for a six-year period. Ireland …

Asteras Tripolis FC and Macron have announced they have renewed their partnership agreement for another five seasons to last until 2026. This multi-year agreement confers continuity to a project that the Italian brand and the Hellenic club have started in 2017. The season that has just begun constitutes an important …

The EFL and Papa John’s have today, October 28 announced a three-year deal that will see the UK pizza takeaway company become the Official Title Sponsor of the EFL Trophy. The exclusive partnership, which will run until at least the end of the 2022/23 season, sees the competition, become known …

What’s the most important match of the season? Your everyday life! The new BVB collection for female Borussia Dortmund fans turns up the casual factor and tones down the colours: clean white with a comfy cut and a cool portion of BVB. Sounds like new street style favourites? Exactly! Snuggle …

Liverpool FC and AXA have expanded their partnership to include the naming rights of the Reds’ new Training Centre in Kirkby. The state-of-the-art facility will be officially known as the AXA Training Centre and marks the club’s first training complex naming partner. The renewed agreement will see AXA expand its …

The Falken tyre brand is extending its cooperation with the two top clubs in German Bundesliga club Borussia Mönchengladbach and Spanish LaLiga side Atlético Madrid this 2020/21 season. Falken tyre already secured the titles of “Official Tyre Partner” and “Premium Partner” at Borussia Mönchengladbach in the 2019/20 season and will …

FC Goa has launched its Uzzo jersey, the club’s official home jersey for the 2020/21 season. The new official home kit of the defending ISL League Winners Shield takes inspiration from ‘Uzzo’ the Konkani word for ‘fire’. Uzzo is not just a term in Konkani, but the war cry of …