Business of Football

The EFL has agreed a multi-year partnership with Unilever brand Lifebuoy, the world’s number one hygiene soap brand, as the League continues to prepare for the safe return of fans to EFL fixtures. The agreement sees Lifebuoy become the ‘Official Hygiene Partner’ of EFL, with activity commencing at Sunday’s 2021 …

Brazil’s Sport Club do Recife and UMBRO have revealed new home and away jerseys to honour the 102nd anniversary of one of the club’s most famous titles, the Leão do Norte. The trophy is an important part of the club’s history as it was at this time that Recife added …

Actions depend on the will of each individual and when individuals are part of a productive reality that is committed, within its business sector, to develop and apply practices aimed at the use of renewable energy, recycling and regeneration of materials, avoiding waste and setting their production processes to the …

Global sports company PUMA has today launched groundbreaking and innovative new football kit designs for its 2021 Federation Away kits to be worn by the men’s, women’s and youth teams. The kits launch as part of PUMA’s ‘Only See Great’ platform, celebrating the unique cultural identity of PUMA’s leading federations: …

For iSportConnect’s second eMasterclass of the year, taking place next month, they are going to be looking at the world of Digital & Data with some key industry figures. iSportConnect are therefore very pleased to be able to announce the three more names who will be joining them live on …

Sports company PUMA has launched an exclusive special edition retro Borussia Dortmund jersey in black and neon yellow in honour of their success in the 1990’s, during which time BVB captured the UEFA Champions League and two German Bundesliga championships. Every era has its own history and with each era …

World Football Summit (WFS) has revealed that their long-term partners at Johan Cruyff Institute have reaffirmed their collaboration with WFS by renewing as Academic Partners of the World Football Summit. The Cruyff Institute have been integral WFS partners since their very inception and both organisations look forward to continue working …

Brasileirão Série A’s Grêmio have dropped their new home and away jerseys by UMBRO, inspired by three huge titles won by the club over the last century – their first Rio Grande do Sul Championship in 1921, their first Brazilian Championship in 1981 and their second national trophy in 1996. …

They say that lightning never strikes twice, but with thunder, it’s a different matter altogether as Brazil’s Santos FC and UMBRO drop the all new 2021/22 home and away jerseys inspired by some of the club’s greatest players – “The Boys of Vila” locally also known as the “Thunders”. Styled …

Brazilian football star Neymar Jr has announced he is stepping into the new role of Cultural Ambassador as he continues his partnership with the world’s largest online poker site PokerStars. In this latest chapter, Neymar Jr will collaborate closely with PokerStars on a series of creative projects inspired by the …