Friday , April 26 2024

Business of Football

adidas’ Humanrace Football Collection: reimagined jersey for five legendary clubs!

Today, with Humanrace adidas launch a new jersey collection, taking its design inspiration from the collective memories and significant moments in the world’s top football clubs; Arsenal, FC Bayern Munich, Juventus, Manchester United, and Real Madrid. Each of the co-created jerseys – designed together with Humanrace Creative Director and long-term …

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Garhwal FC rope in ONGC as Associate Sponsor!

One of the oldest football clubs of Delhi, Garhwal FC, has announced that Oil and Natural Gas Corporation (ONGC), India’s largest energy company, has agreed to be its Associate Sponsor for the season, in a deal which includes enhanced visibility for ONGC in the Second Division League, Delhi Senior Division …

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Macron launch new Red Star Belgrade UEFA Europa League kit!

Serbian giants Red Star Belgrade and Italian kit maker Macron have unveiled the ‘UEFA Shirt Home’ that the red&white will wear for the continental UEFA Europa League competitions. The new ‘UEFA Shirt Home’ features in large vertical bands the traditional colours red and white: two red bands and three white …

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Bengaluru FC to don state colours on 2020-21 PUMA-made away kit!

Former Indian Super League champions Bengaluru FC on Wednesday, October 21 launched with global sportswear giants PUMA their away colours for the 2020-21 season, featuring red and yellow seams on its sleeves and collar as a homage to their home state of Karnataka. “After seven years of living here, the …

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FC Goa welcomes aboard Kingfisher as Official Sponsor!

FC Goa has announced that Kingfisher will be back again this coming 2020-21 season as the club’s Official Sponsor. This upcoming season will see the two brands step into their fourth year as partners. Kingfisher is one of the most recognizable brands in India and has established itself as a …

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vivo becomes official partner of UEFA EURO 2020 and 2024!

vivo has been announced as an official partner for the next two editions of UEFA EURO, the Chinese company becoming the official smartphone provider for UEFA EURO 2020 and UEFA EURO 2024. Guy-Laurent Epstein, marketing director of UEFA said, “We are delighted to have vivo onboard as a partner for …

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PUMA and Mumbai City FC sign long-term strategic partnership!

Global sports brand PUMA today, October 21 announced a strategic long-term partnership with Mumbai City FC. Under the terms of the deal, PUMA will become the Official Kit Partner of the Club, starting the 2020-21 football season. This announcement demonstrates PUMA’s commitment to continue investing in Indian football and pioneering …

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Dinamo Bucharest & Macron present club’s new 2020/21 season home kit!

Macron and Dinamo Bucharest have unveiled the new home shirt that the club will wear during the 2020/21 season. The home shirt reflects the traditional club colours: white and red. The front of the jersey is white with a central, red, vertical stripe which contains a tone on tone, geometric …

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Mastercard renews UEFA Champions League partnership!

Mastercard has today announced the renewal of its UEFA Champions League partnership for the 2021–24 cycle, continuing its long-running relationship which began in 1994. The agreement also includes sponsorship rights for the UEFA Super Cup in 2021, 2022 and 2023. “Longevity is instrumental in building successful partnerships, and we are …

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LaLiga announces M88 as official Betting Partner in Asia!

LaLiga has reached an agreement for M88, a leading online betting platform, to become the league’s Official Regional Betting Partner in Asia until the end of the 2023/24 season. At the official launch event for the partnership earlier this week, both organisations outlined their commitment to the Asian market and …

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