Monday , April 29 2024

Business of Football

Odisha FC’s second kit by hummel revealed as tribute to the Kalinga Warriors!

Odisha FC revealed its second kit for the upcoming 2021/22 Indian Super League. The second kit represents the traditional warriors of Odisha – Paikas and is a tribute to the brave warriors from the region who fought against the Britishers in the 19th century. The ‘Sunrise’ colour in this kit …

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Sotic announced as Event Partner at International Sports Convention 2022!

The International Sports Convention have announced that Sotic will be an event partner for the International Sports Convention 2022 in London. In addition, Sotic will be involved in significant content initiatives showcasing their expertise in digital and technology in sport. This will include ISC Business of Sport Podcasts and ISC …

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Six5Six named new RoundGlass Punjab FC official kit sponsor!

I-League side RoundGlass Punjab FC have announced a three-year partnership with sportswear brand SIX5SIX as its official kit and merchandise partner. SIX5SIX is also a sponsor of the Indian National Football Team, Kerala Blasters FC in addition to Estoril in Portugal. As part of RoundGlass Punjab FC’s contract with SIX5SIX, …

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Bayern Munich & adidas present the new 2021 Oktoberfest jersey!

This weekend we should’ve heard: “O’zapft is! To a peaceful Oktoberfest!” But unfortunately, the Munich Oktoberfest will not take place again this year due to the pandemic. However, since Oktoberfest is part of the Bavarian way of life and is firmly entrenched in our hearts, FC Bayern Munich and adidas …

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Tottenham Hotspur reveals N17-inspired Nike third kit for 2021/22 season!

Tottenham Hotspur can today unveil their new Nike Third Kit for the 2021/22 season, which is inspired by young people from the local community. In 2019, a group of eight young creatives were mentored at local art studio Tottex alongside Nike’s Design team. Through a series of workshops, they were …

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Enterprise Rent-A-Car renews UEFA partnership!

UEFA have announced a new three-year deal with established partner Enterprise Rent-A-Car. An Official Partner since 2015, this enhanced agreement covers two different competitions – the UEFA Europa League and UEFA Europa Conference League. The partnership will run from 2021 until 2024 and is Enterprise Rent-A-Car’s third cycle as a …

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Socios.com partners with LaLiga to become global fan engagement partner!

LaLiga and Socios.com, the leading provider of blockchain-driven Fan Engagement solutions for the sports and entertainment industry, have announced an agreement that will see the creators of Fan Tokens become Global Fan Engagement Partner of Spain’s top tier football league. Socios.com and LaLiga will work together to create new opportunities …

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Parimatch strengthens its English Premier League presence, securing partnerships with six clubs!

Parimatch, an international tech and betting brand, signs a new three-club agreement involving English Premier League teams: Aston Villa, Brighton & Hove Albion, and Southampton FC. The company signed agreements with the clubs on August 21, 2021. The contracts cover multiple offline and digital rights, tickets & hospitality, club merchandise, …

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Byju’s extend Kerala Blasters title sponsorship for another season!

Kerala Blasters FC have announced the extension of its association with BYJU’S as the club’s title sponsor for the eighth edition of the Indian Super League. This upcoming season will see the two brands step into their second year as partners. As part of the partnership, BYJU’S will continue to …

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Nike & Paris Saint-Germain launch a striking new third kit!

To highlight the talent of their outstanding 2021/22 squad, Paris Saint-Germain are dressing in black. Officially launched today, the Third collection is predominantly black and grey, making a powerful statement. It is inspired by the shirts in which the club has dazzled since the 1990s and which have remained etched …

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